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© 2026. The Purpl Co Limited. All rights reserved.
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© 2026. The Purpl Co Limited. All rights reserved.
12 min read
Written by
Georgina, Founder of Purpl
Published on
October 22, 2026
Last reviewed: 23 October 2026
Applies to: England, Scotland and Wales (subject to local availability)
Written by: Georgina, Founder of Purpl | Disabled & Neurodivergent Advocate
Morrisons has updated its More Card app with six personalised offers every week, a smarter shopping list and a tool to help customers find products more easily in-store.
The changes, announced on 15 October 2026, aim to make supermarket shopping simpler while helping customers save money on products they regularly buy.
If you live with a disability or long-term health condition, anything that reduces the planning, walking around or mental effort involved in the weekly shop could be particularly welcome.
And if you prefer to have your groceries delivered or ready to collect, there’s another way to save. Eligible Purpl members can get 10% off Morrisons online grocery orders over £25, saving up to £12 per order.
The Purpl offer is exclusively for online grocery orders placed for home delivery or Click & Collect. It cannot currently be used when shopping in-store, and the discount code must be entered on the Morrisons website, not in the app.
See the Morrisons 10% discount on Purpl
Morrisons has introduced three main improvements to its More Card app: six personalised weekly offers, a shopping list that scans product barcodes and an improved tool for finding products in-store.
The update focuses on making shopping easier to plan, helping customers find what they need and offering better value on familiar products.
Morrisons More app customers can now receive six offers each week based on their individual shopping habits.
Rather than everyone receiving exactly the same deals, these might include a percentage discount on particular products or additional More Points when you buy eligible items during the offer period.
The idea is to make offers more relevant to the things you’re already buying.
That’s potentially useful if you tend to buy the same essentials every week, especially if you rely on particular foods, household products or dietary items.
Of course, a personalised offer is only a saving if it’s something you actually need. It’s still worth comparing prices rather than assuming every offer is the cheapest option.
The new Morrisons shopping list lets you scan the barcode on a product at home and add it directly to your list for your next supermarket visit.
This is probably my favourite of the new features.
You know when you’ve just used the last of something and think, “I must remember to buy more of that,” only to forget by the time you get to the supermarket?
Now you can scan the empty packaging rather than trying to remember it later.
The app also organises products by aisle, making it easier to work out where you need to go when you’re in-store.
The Morrisons Price & Product Finder now appears on the app’s homepage, allowing customers to search for products, check prices and locate the correct aisle in their selected store.
It sounds like a fairly small change, but anyone who’s spent ages trying to find one particular item in a large supermarket will understand why it could be useful.
You can read more in the official Morrisons announcement from 15 October 2026.
Purpl Tip: If you regularly buy the same groceries, try adding products to your shopping list as they run out. It can be much easier than remembering everything in one go.
The new Morrisons app features could make grocery shopping easier for some disabled people by reducing the need to remember items, search around stores and spend additional energy planning.
Food shopping isn’t always as straightforward as walking around the supermarket and putting things in a trolley.
For some disabled people, a supermarket trip means managing pain, fatigue, sensory overload or difficulties with standing and walking. For others, it’s the planning and remembering that can feel overwhelming.
I live with Multiple Sclerosis and ADHD, so I understand how something that seems quite simple can take more physical and mental energy than people realise.
On days when your energy is limited, the last thing you want is to spend an extra 20 minutes going backwards and forwards around a supermarket because you can’t find what you need.
The improved product finder could help shoppers with mobility difficulties or fatigue reduce unnecessary walking by showing where items are located in-store.
That could make a difference if you’re using a mobility aid, struggle with standing or need to manage your energy carefully.
The barcode-scanning shopping list could be particularly helpful for people with ADHD, brain fog, memory difficulties or cognitive fatigue.
Instead of relying on your memory, you can add something to your list as soon as you run out of it.
And having your list organised by aisle could make it easier to stay focused when you’re in a busy supermarket.
These changes won’t solve every accessibility barrier.
They won’t make a crowded supermarket quieter, remove the physical effort of carrying groceries or guarantee that a product will be on the shelf.
And for some people, using another app might add to the mental load rather than reduce it.
But giving shoppers better information and easier ways to plan is a useful step.
Purpl Insight: Accessibility isn’t always about specialist equipment or major adaptations. Sometimes it’s about removing small barriers that make everyday tasks more exhausting than they need to be.
Eligible Purpl members can save 10% on qualifying Morrisons online grocery orders over £25, with a maximum discount of £12 per order.
Morrisons has worked directly with Purpl since February 2025 to offer exclusive grocery discounts for the disabled community.
It’s a partnership we’re particularly proud of because food shopping is an unavoidable expense, and reducing that cost every week can make a genuine difference.
The partnership was also announced publicly by Morrisons, recognising the additional financial pressures disabled households face.
The Purpl discount reduces the cost of eligible groceries by 10%, up to the £12 maximum.
| Eligible grocery shop | Purpl saving |
|---|---|
| £30 | £3 |
| £50 | £5 |
| £80 | £8 |
| £100 | £10 |
| £120 | £12 |
These examples assume the full basket qualifies for the discount and exclude any additional charges.
Saving £8 on a regular weekly order could add up to £416 over 52 weeks, if you used the discount every week and the offer continued on the same terms.
That’s why regular grocery discounts can be so valuable. You’re not spending money on something extra just to get a deal. You’re reducing the cost of food and essentials you already need.
An eligible £120 Morrisons grocery order could save you £12, the same as the cost of Purpl’s annual membership.
Purpl membership costs £1 a month when paid annually (£12 a year), or £2 a month on a rolling monthly plan.
So, if you already spend around £120 on your grocery shop, one qualifying order could save enough to offset the entire annual membership cost.
And that doesn’t include the potential savings from using Purpl at other brands throughout the year.
Purpl provides access to discounts across groceries, household bills, technology, health products, travel and hundreds of other brands.
It’s about saving money on things you’re already buying, rather than spending more to get a discount.
Find out more about joining Purpl
You redeem the Purpl Morrisons discount by revealing your code through Purpl and entering it when ordering groceries on the Morrisons website.
The discount is available for eligible online orders, including home delivery and Click & Collect, subject to the current offer terms.
Important: Although we’re talking about the improved Morrisons app in this article, you must use the Morrisons website to apply your Purpl code.
You can still use your More Card for eligible loyalty benefits, but the app’s personalised offers and Purpl’s 10% discount have their own terms. Check whether individual offers can be combined before placing your order.
Purpl member Sue, who lives with cancer, shared how she saves £48 a month on groceries by using her Morrisons discount.
She told us:
“I do a food shop twice a week and save £48 a month using the Morrisons code.”
That’s £576 over a year if she continues making the same monthly savings.
Sue also used Purpl to save money on a replacement freezer, showing how discounts on everyday essentials can add up.
You can read Sue’s full story here.
Purpl Tip: If you regularly order groceries online, check the Purpl discount before paying. Even a few pounds saved each week can make a noticeable difference over the year.
The Morrisons discount through Purpl is available to eligible disabled people, those living with long-term health conditions, and parents and carers who qualify for Purpl membership.
You don’t necessarily need to receive disability benefits or have a Blue Badge to join.
Purpl accepts several types of verification, including:
The key is being able to provide accepted evidence of an eligible disability or long-term health condition.
Parents and carers can also register using the disabled person’s evidence, subject to Purpl’s eligibility requirements.
If you don’t have one of the standard documents, there are alternative verification options.
You can check the full list in Purpl’s accepted document guide.
Joining Purpl involves three main steps: creating your account, verifying eligibility and choosing a membership plan.
Once your verification and subscription are complete, you can start accessing available member discounts.
You can browse the brands and offers before joining, so you can see whether Purpl would be useful for the things you regularly buy.
You don’t need to shop at Morrisons to benefit from Purpl. The Morrisons offer is just one example of the everyday savings available.
Check your eligibility and join Purpl
Purpl Insight: Lots of people assume disability discounts are only available to those claiming PIP or holding a Blue Badge. Purpl accepts a wider range of evidence because not everyone with a disability or long-term health condition receives disability benefits.
You can make grocery shopping more manageable by planning your list throughout the week, checking product locations in advance and choosing home delivery or Click & Collect when shopping in-store is difficult.
The new Morrisons app features are useful, but there are a few other things worth trying if shopping takes a lot out of you.
Morrisons runs Quieter Hours in the majority of its stores, with reduced noise and lighting where possible, to provide a calmer shopping environment.
According to Morrisons, these typically take place:
During these periods, stores aim to reduce unnecessary noise from music, announcements and checkout equipment.
This could be particularly helpful if you experience sensory overload, migraines, autism-related sensory difficulties or fatigue.
Check your local store’s arrangements before travelling, as availability may vary.
You can read more about Morrisons Quieter Hours.
Most importantly, don’t feel you have to shop in the same way as everyone else.
For some people, having groceries delivered is a convenience. For others, it can be what makes getting a weekly food shop possible.
Purpl Insight: Saving money matters, but so does saving energy. The most useful shopping option is often the one that works for your budget, your health and your everyday life.
Morrisons updated its More app in October 2026 to include six personalised offers each week, a barcode-scanning shopping list and easier access to its Price & Product Finder. The app also helps shoppers organise products by aisle.oo
Yes. Morrisons More is a free loyalty scheme that allows customers to access eligible More Card prices, collect points and receive personalised offers. You can find out more at https://morrisons.com/more.
Yes. Morrisons partners with Purpl to offer eligible disabled people, those with long-term health conditions, and parents and carers a 10% discount on qualifying online grocery orders over £25, capped at £12 per order.
No. The Purpl 10% Morrisons discount is only available on qualifying online grocery orders for home delivery or Click & Collect. You must place your order through the Morrisons website and enter your Purpl discount code at checkout. The discount cannot currently be used at supermarket tills or redeemed through the Morrisons app.
No. You don’t need to receive PIP specifically. Purpl accepts several forms of disability or long-term health condition evidence, including Blue Badges, qualifying NHS diagnosis letters and other accepted documents.
Purpl membership costs £12 annually, equivalent to £1 per month, or £2 per month on a rolling monthly plan. One £120 Morrisons grocery order could save £12, equivalent to the annual membership fee.
Yes, however your savings won’t track on your Purpl Savings Tracker.
Ideally, the Purpl 10% Morrisons grocery discount should be redeemed through the Morrisons website. You can use the More app for its shopping features, but apply your Purpl code on the website before completing your order. You can add the code at any time before your cut-off time.
Purpl members can use their Morrisons More Card to access eligible loyalty benefits alongside their Purpl discount, but individual personalised offers may have different conditions. Check the terms of each offer and confirm the final price before paying.
Enter your Purpl Morrisons discount code in the voucher or promotional code section when ordering groceries through the Morrisons website. Check that the saving appears in your order total before completing checkout.
Yes. Morrisons offers home delivery and Click & Collect services, subject to availability in your area. Home delivery may be particularly helpful if walking around a supermarket, lifting bags or travelling to the shops is difficult.
Morrisons does not currently operate its main supermarkets in Northern Ireland. Its grocery delivery and Click & Collect services depend on location, so customers should check availability using the Morrisons postcode checker.
The Purpl 10% discount applies to qualifying online grocery orders where Morrisons provides the eligible service.
Morrisons’ October 2026 app update introduces six personalised weekly offers, a barcode-scanning shopping list and easier in-store product finding.
For disabled shoppers, those smaller improvements could make planning and navigating stores less tiring, although everyone’s accessibility needs are different.
And if getting to the supermarket is difficult, online shopping and home delivery can help remove some of the physical challenges.
There’s also the opportunity to save money through Purpl.
An eligible £120 Morrisons food shop could save £12, enough to offset the cost of a full year’s annual Purpl membership.
For disabled people already managing higher everyday living costs, being able to save on groceries every week can make a real difference.
The new Morrisons app features may help with the effort of shopping. The Purpl discount helps with the cost.
Both are worth knowing about.
Check the current Morrisons 10% offer on Purpl
Morrisons isn’t the only place you can save on everyday food shopping. Purpl has discounts across supermarkets, grocery delivery services and meal boxes, helping you reduce costs and make shopping a little easier.
Here are a few more offers worth checking:
Offers and eligibility can change, so check the latest terms before ordering.
Looking for more ways to save?
Browse all food and drink discounts on Purpl
Or explore all brands and discounts available through Purpl, including household essentials, mobility products, health, technology and travel.
I’m Georgina, Founder of Purpl, and I live with Multiple Sclerosis and ADHD. I started Purpl because I understand how living with a disability can make everyday life more expensive and complicated.
Purpl helps disabled people, people with long-term health conditions, and parents and carers save money through exclusive discounts, practical information and community support.
Our aim is to help reduce the extra costs of disability while making everyday life a little more affordable.