Purpl

Cookie Policy

Cookie Policy
This Cookies Policy applies whenever you visit a website on the The Purpl Co Limited
domain (purpldiscounts.com), unless expressly stated otherwise (collectively, the “Websites”
and each a “Website”). Other than the Websites, this Cookies Policy does not apply to any of
our services, applications, products and content, which are each subject to their own,
separate, notices.
On the Websites, we use cookies and other tracking technologies such as software
development kits (SDKs), pixels and local storage. These technologies allow us to store
information or gain access to information stored on your device to enable certain features
and distinguish you from other visitors. Tracking technologies are used by most website
providers to let users navigate between pages efficiently, ensure web security, understand
how their websites are used, remember user preferences and generally improve the user
experience.

What technologies are used?
Cookies: Cookies are small text files that enable us and our service providers to uniquely
identify your browser or device for various purposes, including those described above.
Cookies normally work by assigning a unique number to your device and are stored on your
browser by the websites that you visit as well as third party service providers to those
websites.

Cookies can remain on your computer or mobile device for different periods of time. Some
cookies are “session cookies”, meaning that they exist only while your browser is open and
are deleted automatically once you close your browser. Session cookies cannot be used to
track your browser or device from website to website.

Other cookies are “persistent cookies”, meaning that they survive after your browser is
closed. Most persistent cookies are set to automatically expire after a defined duration (for
example, a few days, weeks or months). When you return to that website (or visit other
websites that use the same cookies) the website provider or its service providers can
recognise the persistent cookies they have set and recognise your browsing device.

SDKs: SDKs are pieces of code that enable data to be collected about your device, network
and interaction with a website. Like cookies, they generally operate by assigning your device
a unique number.

Pixels (also called beacons or tags): Pixels are small 1 pixel x 1 pixel invisible image files
that are embedded in certain website pages or emails. They can be used to collect
information about your visit to that website page or to record the fact you opened an email.

When you open a website page or email with an embedded pixel, the page or email will
automatically run simple code that downloads the 1×1 image file to your browser or device.
At the same time, the code also passes certain information about your device and your
actions on the website, or the fact that you opened the email, to the website server. Your
interest in the website or email can then be logged and used for analytics or advertising
purposes.

Local storage: Local storage files are created by websites to store information locally on
your device. They are very similar to cookies, but can have slightly different properties (for
example, local storage can be used to store more information and can be stored in a
different location on your device to cookies). Local storage is normally used to speed up site
functionality and remember your preferences.

2. Categories of tracking technologies
Tracking technologies can either be “First-party” or “Third-party”. First-party tracking
technologies refers to tracking technologies that we set and use directly. Third-party tracking
technologies refer to tracking technologies set by third parties (such as our analytics or
advertising service providers) through our Websites.

The types of tracking technologies used by us and our partners in connection with the
Websites can be classified into one of four categories, namely (i) “Strictly necessary”, (ii)
“Functionality”, (iii) “Analytics and performance” (iv) “Advertising and marketing”. We have
set out some further general information about each of these categories below.

(i) Strictly necessary
These tracking technologies are essential to provide you with the Website and the features
you have requested, such as to allow you to log into secure areas of the Website. Because
these technologies are essential for the Website and the features you have requested to
work, you cannot decline these tracking technologies.

First-party tracking technologies (set by The Purpl Co Limited):[13]

We use first-party tracking technologies for the following essential purposes:

  • Optimising and improving access to the website
  • Preventing fraud and detecting non-human (bot) traffic
  • User authentication and secure logins
  • Traffic scheduling and network distribution.

As explained above, these tracking technologies are strictly necessary to operate our Websites and cannot be declined. Some of these tracking technologies have a maximum duration of 24 months.

Third-party tracking technologies (set by our partners):

We also deploy tracking technologies from the following third parties for the following essential purposes:

Auth0

  • Purpose: content delivery, security, bot management, fraud prevention
  • Duration: Session

(ii) Functionality

Functionality tracking technologies record information you enter or choices you make, such as your login details, login status, ID, language preference for the Website and your cookie consent choice. They help to make the Website work more efficiently and enable us to tailor the Website to your preferences.

First-party tracking technologies (set by The Purpl Co Limited):

We use first-party tracking technologies for the following functionality purposes:

  • Localisation (remembering the country from which you visit the Website(s) and your language preferences)
  • Cookie consent (remembering your cookie consent preferences)

Some of these tracking technologies have a maximum duration of 24 months.

Third-party tracking technologies (set by our partners):

None for this purpose.

(iii) Analytics and performance

We use analytics and performance tracking technologies to analyse how you use the Website, including which pages you view most often, how you interact with the content, measure any errors that occur and test different design ideas. The information is used to report and evaluate your activities and patterns as a user of the Website.

First-party tracking technologies (set by The Purpl Co Limited):

We use first-party tracking technologies for analytics and web optimisation purposes. Some of these tracking technologies have a maximum duration of [13] months.

Third-party tracking technologies (set by our partners):

We also deploy tracking technologies from the following third parties for the following analytics and performance purposes:

Google Analytics

  • Purpose: Analyse Website usage, including the number of page views and unique visitors)
  • Duration: 24 months

(iv) Advertising and marketing

Some of our Websites use third-party advertising and marketing tracking technologies. These tracking technologies help us, and third parties in some cases, to promote our services on the other platforms and websites and measure the effectiveness of our campaigns.

First-party tracking technologies (set by The Purpl Co Limited):

Cookiebot

  • Cookie consent (remembering your cookie consent preferences). Details here.

Third-party tracking technologies (set by our partners):

We also deploy tracking technologies from the following third parties for the following
advertising and marketing purposes:
Adalyser.

  • Purpose: To measure the impact of our television advertising campaigns on visits to our website.
  • Duration: 24 months

Google Analytics remarketing and search engine optimisation

  • Purpose: To connect Google searches with visits to our Websites. Also to connect
    activity on a Website with the Google Ads network for the remarketing of our
    products and services, and to generate demographic and interest reports.
  • Duration: 18 months

Facebook Pixel

  • Purpose: Track ad conversions from Facebook ads, optimise our ads, build targeted
    audiences for future ads, and remarket to people who have already taken some kind
    of action on our Websites.
  • Duration: 6 months

LinkedIn Insight Tag

  • Purpose: Track ad conversions from LinkedIn ads, optimise our ads, build targeted
    audiences for future ads, and remarket to people who have already taken some kind
    of action on our Websites.
  • Duration: 24 months

Tik Tok

  • Purpose: Track ad conversions from TikTk ads, optimise our ads, build targeted
    audiences for future ads, and remarket to people who have already taken some kind
    of action on our Websites.
  • Duration: 6 months

Share a Sale

  • Purpose: Track conversions from our partnership marketing campaigns.
  • Duration: 1 month

Redtrack

  • Purpose: Track conversions from our partnership marketing campaigns.
  • Duration: 6 months

Microsoft Advertising

  • Purpose: Track ad conversions from Bing ads, optimise our ads, build targeted
    audiences for future ads, and remarket to people who have already taken some kind
    of action on our Websites.
  • Duration: 13 months

Shopper Analytics

  • Purpose: Track conversions from our partnership marketing campaigns.
  • Duration: 1 month

Tradedoubler

  • Purpose: Track conversions from our partnership marketing campaigns.
  • Duration: 30 days

Floodlight

  • Purpose: Assess how you use our website so that we can make improvements to
    customer journeys
  • Duration: 30 days

3. How to accept or refuse cookies

  1. Website Cookie Settings Tool
    You can manage your cookie settings to accept or refuse certain tracking technologies on
    our Websites on first visiting. After that, please use your browser settings (see below) to
    manage your preferences.
  2. Browser Settings
    Most browsers will also allow you to choose the level of privacy settings you want. This lets
    you control your cookie and local storage settings so that you can:
    • See what cookies or other locally stored data you’ve got and delete them on an
      individual basis;
    • Block third-party cookies or similar technology;
    • Block cookies or similar technology from particular sites;
    • Block all cookies or similar technologies from being set; or
    • Delete all cookies/site data.

Blocking and/or deleting cookies or similar technologies may mean that any Website
preferences will be lost. Blocking all cookies or similar technology may also mean certain
functionality on the Website will not operate properly. Please therefore note that if you
choose to refuse or delete cookies you may not be able to use the full functionality of the
Website.
For more information on how to manage the most popular browsers, please see below:

4. Changes to this policy

We will occasionally update this policy to reflect changes in our practices and services.
When we post changes to this policy, we will revise the “Last Updated” date at the top of this
policy.

If we make any material changes in the way we collect, use, and/or share information held in
cookies, we will notify you by prominently posting notice of the changes on the Website and
if required by applicable law we will request your consent for any such new uses. We
recommend that you check this page from time to time to inform yourself of any changes in
this policy or any of our other policies.

5. Contact us
If you have any questions or comments about this policy, or privacy matters generally,
please contact us at: [email protected]