London Eye Discount Codes in January 2026

Take a flight on the iconic London Eye to enjoy unparalleled 360-degree views of the city. Situated in the heart of the city, you get closer views of London’s most spectacular landmarks. Wave hello to Big Ben, Buckingham Palace, and St Paul’s Cathedral on Europe’s tallest cantilevered observation wheel at 135 metres high! Built to celebrate the millennium, since 2000 the London Eye has taken multimillions of people on a journey into London’s skyline. And no wonder – it’s a totally different way to take in the city. It’s London’s only moving view and you can see as far as Windsor Castle on a clear day! Purpl members can get a London Eye disabled discount and offers to help save money.