DEWEY Discount Codes in February 2026

DEWEY is a fashion brand created specifically for women under 5ft. After recognising that most high street and online fashion retailers design primarily for average height proportions, DEWEY was founded to address the clear gap in the market for truly petite clothing that fits properly without alterations.

For women under 5ft, standard sizing often means trousers that drag on the floor, sleeves that swallow the hands and silhouettes that overwhelm smaller frames. Even “petite” ranges frequently start at 5’3”, leaving a significant group of women underserved.

Why height inclusivity matters in fashion

The average height of women in the UK 5ft 3ins, yet very few brands design exclusively for women below 5ft. DEWEY was built to change that by creating clothing proportioned correctly from the start - not simply shortened versions of standard designs.

By working with Purpl, DEWEY offers members access to a DEWEY disability discount, helping make specialist petite clothing more affordable. Through Purpl discounts, members can shop clothing designed intentionally for their height, improving fit, comfort and confidence without needing costly alterations.

Other ways to save with DEWEY

1. Shop seasonal sales for reduced prices on selected collections
2. Sign up to the DEWEY newsletter for early access to new drops and promotions
3. Check for limited edition releases which may include introductory pricing
4. Follow DEWEY on social media for flash sales and exclusive offers

Why Purpl members love DEWEY

1. Clothing truly designed for extra-petite bodies — no shortening after the fact
2. Better fit and proportions without the need for tailoring
3. Stylish everyday and occasion wear that flatters shorter frames
4. Easy online shopping with clear sizing guidance

Accessibility and helping the disabled community

1. Online shopping means no need to visit physical stores for those with mobility challenges
2. Clear sizing charts help extra petite shoppers find their best fit confidently
3. Home delivery reduces travel barriers

Returns accessibility details depend on the specific return method offered at the time of purchase. Customers should review the current returns policy before ordering.

DEWEY return policy

Return and cancellation policies are set out on the DEWEY website and may vary depending on the product and timing of the return.

Returns policy

Customers should review the full terms before purchasing to understand eligibility, timeframes and any return costs.

Purpl tips & insights about DEWEY

1. Compare your usual size with DEWEY’s size chart before ordering - it’s built specifically for extra petite proportions.
2. Styles often cater to women 5 ft and under, but some pieces can work for up to ~5 ft 4″ - check inseams before buying.
3. Keep an eye out for new seasonal drops and capsule collections, as DEWEY is rapidly expanding its range.

Frequently asked questions (FAQs) for DEWEY

What makes DEWEY different from other petite clothing brands?

DEWEY designs clothing from the ground up for women 5 ft and under using a proprietary sizing system, rather than merely shortening standard garments.

What sizes does DEWEY offer?

DEWEY provides a range of extra petite sizes with proportioned rises, sleeve lengths and inseams specifically for shorter bodies. For sizing specifics, check the DEWEY size chart on their website.

Do DEWEY clothes really fit without alterations?

Yes. DEWEY’s pieces are engineered to fit well off the rack for women under 5 ft, meaning most garments don’t require hemming or tailoring.

Can I pay with instalments at DEWEY?

DEWEY partners with Klarna and similar services to offer flexible payment options like Pay in 3 where available (subject to eligibility and UK residency).

How long does DEWEY delivery take?

Delivery times vary depending on the option selected at checkout; estimated timings are shown during the ordering process on the DEWEY website.

Can I return my DEWEY order?

Returns are subject to DEWEY’s returns policy. Customers should review the official returns page on the DEWEY site for the most current process and timeframes.

Does DEWEY offer a disability discount?

Yes. Purpl members can access an exclusive DEWEY disability discount through Purpl, helping women 5 ft and under save on petite-designed clothing.

DEWEY and working With Purpl Discounts

DEWEY was founded because mainstream fashion failed to serve women under 5 ft with thoughtfully proportioned clothing. By partnering with Purpl, DEWEY helps make this specialist, inclusive fashion more accessible through a dedicated disability discount. Through Purpl discounts, members can enjoy better-fitting everyday and occasion wear designed with height inclusivity at its core.