What is Purple Tuesday and Why It Matters?

Purple Tuesday is an annual initiative dedicated to improving the customer experience for disabled people by encouraging businesses and organisations to become more inclusive and accessible. The day emphasises the importance of recognising and addressing the challenges faced by disabled customers and highlights how inclusive practices benefit everyone.

Purple Tuesday is more than just a day; it’s a movement that promotes accessibility and inclusivity. At Purpl, we believe everyone deserves the opportunity to shop, save, and enjoy their shopping experiences without barriers. Purple Tuesday shines a spotlight on the often-overlooked needs of disabled shoppers, encouraging businesses to create an accessible and welcoming environment for everyone.

For customers with disabilities, shopping can be challenging. Barriers like difficult-to-navigate websites, lack of adaptive technology, or physical inaccessibility can turn a simple shopping trip into a frustrating experience. Purple Tuesday encourages businesses to remove these barriers, making shopping easier, more enjoyable, and inclusive for all.

Saving Money Should Be Accessible for Everyone

At Purpl Discounts, we’re dedicated to helping customers find the best deals, we believe that saving money should be easy and accessible for everyone, regardless of ability. The day-to-day team at Purpl are disabled people who are passionate about positive change and accessibility, we understand the barriers faced in society as a disabled person, as well as the Disability Price tag, the cost of living and the extra costs of living with a disability.

Purple Tuesday is an important reminder that inclusivity in retail isn’t just a “nice-to-have” feature; it’s essential. When businesses focus on accessibility, they create a better experience for millions of shoppers with disabilities, and in doing so, they also reach a wider audience. Everyone benefits from an inclusive approach, and making shopping more accessible means more people can find the deals they need.

Two women shopping, they are going down a street, one is walking and one is a wheelchair user shopping, both are holding shopping bags for a purple Tuesday post about accessible shopping. Purpl disabled discounts community story

Together, Let’s Make Shopping More Inclusive and Enjoyable

Join us at Purpl Discounts in supporting Purple Tuesday and celebrating accessibility. Together, we can make shopping more inclusive, ensuring everyone can save money and enjoy the benefits of great deals without limitations.

Are you a member of our private Facebook group? This is one of the best ways to get access to the newest deals and discounts, you can also meet other disabled savers and chat about your own money saving tips and favourite accessible brands.

If you are a member of Purpl, then please add our emails to your contacts to make sure your exclusive disabled discounts and offer emails don’t fall into your junk folder! Don’t miss out on our incredible discounts, stay connected and save money with Purpl!

Disability Rights UK
Breaking Down Accessibility Barriers for Disabled People
Empowering Disabled Shoppers