The Hidden Cost of Everyday Decisions

5 key findings

1. 1

   Disabled consumers are thinking harder before they spend.

   Financial pressure is changing how disabled consumers make purchasing decisions. Everyday purchases now require more comparison, more thought and greater confidence before people feel comfortable completing them.

2. 2

   Accessibility is part of affordability.

   For many disabled consumers, the cheapest option isn’t always the most practical option. Accessibility, delivery, physical effort and confidence all influence where people choose to shop.

3. 3

   Confidence now matters as much as price.

   Price remains important, but it is no longer the only factor. Trust, accessibility, ease of use and practicality all contribute to whether a purchase feels worthwhile.

4. 4

   Spending decisions are becoming mentally harder.

   Financial pressure is increasing the time, effort and mental energy involved in everyday purchases.

5. 5

   Brands have an opportunity to respond.

   Removing unnecessary barriers and improving accessibility doesn’t just create a better experience, it helps consumers feel more confident completing purchases.